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October 13, 2023

Pragmatic Play Solidifies Partnership with Rank Group to Include Live Casino Vertical

Ethan Williams
Written byEthan WilliamsWriter
Researched byRajesh NairResearcher

Pragmatic Play, a leading provider of live dealer games, and Rank Group, a popular live casino operator, have inked a new deal to solidify their partnership. In this agreement, Rank Group will incorporate Pragmatic Play's Live Casino vertical in its casino brands across Europe. 

Pragmatic Play Solidifies Partnership with Rank Group to Include Live Casino Vertical

According to Pragmatic Play, the deal marks a significant milestone in its ambition to become a leading game supplier worldwide. Following the agreement, the company's entire Live Casino selection will soon be available to the public at two of the most renowned operators in the UK, Grosvenor Casinos and Mecca Bingo. 

This agreement allows players in the United Kingdom to play popular Live Casino games from the developer, including:

  • Sweet Bonanza CandyLand
  • Boom City
  • Vegas Ball Bonanza

Rank Group is a prominent operator based in one of Europe's most significant betting regions. Its portfolio includes the two leading live casinos associated with the expanded partnership.

Pragmatic Play and Rank Group have enjoyed a cordial relationship for the past few years. In 2018, the multi-award-winning game developer signed a deal with Rank Group to supply slot titles to the operator's brands. This recent addition of live dealer games to the alliance provides an exciting opportunity for further progress.

The agreement with Rank Group is one of the many the software provider has signed recently, especially in Brazil. Pragmatic Play has also been busy launching new games, with Big Bass Crash being one of the main highlights from the company lately.

Irina Cornides, Chief Operating Officer at Pragmatic Play, commented: 

"We've seen success with Rank Group for over four years, and we're thrilled to now be bringing premium Live Casino content to complement the success of our Slots offering across their top brands.

"This deal is a testament to a continued partnership that has only gone from strength to strength, and we are excited to keep being part of Rank's success as we deliver the very best of Pragmatic Play's Live Casino experiences to their players."  

Cyrus Moreno, Head of Gaming at Rank Group, added: 

"We're delighted to be bringing more of Pragmatic Play's brilliant games to our brands, after multiple years of smash-hits and successes with their Slot games. The Live Casino offerings are sure to also be high-performers with multiple acclaimed titles in the portfolio. We're excited to further bolster our partnership with Pragmatic Play and can't wait to see what the future holds!"

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Ethan Williams
Ethan Williams
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Ethan Williams, a lively 24-year-old lad from the UK, brilliantly fuses his passion for online casinos with top-notch English localisation, creating bespoke casino guides for Britain's keen gaming lot.

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