Sometimes, players end up losing money to online casinos. And that's okay, as it is part of the game. But, what happens after this loss determines if the players will come back or not. So, online casinos decided to take up the winning cashback strategy, from the credit card industry.
After losing a certain amount of money, say $400, a casino may decide to give back a small percentage, in casino credits or withdrawable cash. Typically, the rate is anywhere between 10% and 20%. And that translates to $40 - $80, in this case. That way, players will be happy, and ready to come back for more action.